My Business Coach is built on our faith, integrity and passion to help others. We are dedicated to providing you and your team with the resources, expertise and coaching you need to be successful.

Company Founder

Dennis Hough founded Affirm Consulting, and most recently My Business Coach, to realize his passion for helping entrepreneurs and businesses achieve their business goals. As a degreed industrial engineer and business process expert, Dennis has a diverse background in executive leadership, business start-up & ownership, production management, engineering, quality assurance and strategy development for diverse, multidisciplinary companies. His experience leading business operations and coaching companies through significant growth is the cornerstone of Affirm Consulting’s reputation as a strategic hands-on partner to small and mid-sized firms, and the proving ground for the resources, tools, and expertise offered by My Business Coach.

Known as a strategic thinker, knowledgeable coach and creative problem-solver, Dennis Hough is a valued partner to companies and entrepreneurs interested in fostering their business dreams and realizing their business growth potential.

“Business ownership can be the most rewarding, challenging and frustrating endeavor a person can embark on. Much like parenting, the more you do it and learn, the more you realize all the things you don’t know. If it takes a village to raise a child, then it only makes sense that it takes a whole team to successfully create, launch and grow a business. We hope you will join the My Business Coach community and let us be part of your team and walk this journey with you.”
Dennis E. Hough, Founder of My Business Coach
Meet Our Team

Kris Rajan

Business Coach & Consultant

Kris Rajan is an innovative thinker with proven experience in growing small businesses. Kris founded CoGrow, a business development platform which utilizes a unique system of management science and business modeling. The primary purpose of the CoGrow platform is to guide small business owners through the business growth process.

Kris serves as Business Coach and Mentor helping shape clients’ corporate policies, strategies, organizational development and coaching of key executives for increased profitability and sustained business growth.


Holly Barrett, CPA

Project Consultant

Holly Barrett has been providing executive-level accounting expertise to clients for more than 20 years. She holds an active Certified Public Accountant license and a master’s in business administration (MBA) degree from the University of Washington with concentrations in finance and operations.

Doug Nickelson

Strategy & Operations Consultant

Lieutenant Colonel (Ret.) Douglas Nickelson brings a unique perspective to clients based on his more than 40 years of military and commercial industry experience. He has spent his entire career leading multi-organizational teams and managing in-the-field operations, including extensive experience in regulatory compliance and an emphasis on mission assurance and efficient operations. An expert in evaluating strategic plans, analyzing business operations and developing winning teams, Doug provides clients with a diverse knowledge base to guide their company’s success.

Roberto Rinaldi

Strategy & Operations Consultant

Roberto Rinaldi is a business coach and organizational development consultant with decades of experience guiding international businesses. As founder and partner of the consulting and coaching firm BizFit Brazil and Bizfit America, Roberto has directed projects for companies such as Diebold, Sky TV, Hill International, Gillette, Ecorodovias, Nokia, Florida Christian University and Soar Global Institute. His executive experience spans a variety of industries including IT development, customer and professional services, finance, non-profits, education and energy.

My Business Coach – We earn our reputation every day by helping others be successful.