How A Business Coach Can Help You Launch a New Business
by Dominic Basulto, contributing writer
There are a variety of different ways that new entrepreneurs can tap into the expertise and experience of business coaches to help them grow a business. But perhaps one of the most overlooked aspects of business coaching is simply helping get a good idea off the ground. When you have a new idea for starting or launching a new business, you can turn to a business coach to help make it a reality.
Develop a vision for your business
Many new startup launches arise out of a deeply held passion or interest that an entrepreneur already has. However, there’s a big difference between having a passion for something, and knowing how to make a business out of it. That’s where a business coach can step in and play a valuable role – he or she can help to develop a real mission or vision around your passion, and translate it into terms that will appeal to future customers. For example, say that you have a real passion for camping, hiking and spending time outdoors. With the help of a business coach, you might be able to transform that passion into a startup company along the lines of Patagonia, REI or Eastern Mountain Sports.
Build out your network
Business coaches can also help you develop your network and foster the right professional connections. This is especially important if you are making the transition from one industry into an entirely new one. In your current day-to-day life, you might be a banker, an accountant or lawyer. But what if you want to change things up entirely and follow one of the dreams that you’ve always had in a completely unrelated field? That is when a business coach can help to set up the meetings and professional networking opportunities that can make that dream a reality.
Keep you focused on your strategic vision
And, of course, a business coach can play an important role in keeping you focused on the initial steps needed to launch your business. When you are launching a new venture, so many things will occupy your attention that you might need help in staying focused on all the high-value activities needed for launch. You might be fielding calls from vendors, from potential partners, and from investors. You might also be juggling 12-hour days, and trying to make sense of it all. Where business coaches really excel is in having prior experience in developing and then executing on business plans. They understand how to get from A to B, and what steps need to happen along the way.
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Instead of relying on a trial-and-error approach to launching a new company, you can count on proven expertise and time-tested approaches that can maximize your chances of future success. With the right business coaching, you will have the right vision and strategy for your new company, the right business network to help it grow in the future, and a practical, step-by-step plan for getting your new venture off the ground.